For the National Road Safety Week 2015, renowned brand Honda Motorcycle & Scooter India (HMSI) has launched its road safety awareness initiative all over the country to convey the message of safety while driving on roads. Spreading the awareness of road safety, Honda carried out Safety Riding Pledges together with its 1,150 authorized service centers, 1,325 sub dealers, 815 dealers, three manufacturing plants, five regional offices and 11 zonal offices, to take part in the National Road safety week 2015.
The huge drive witnessed 25,000 people taking the Road Safety Pledge and about 10,000 learned to drive properly at key places across the cities from the riding trainers in only one day. From south to north, Honda carried out different activities such as seminars and training on Road Safety, which was further followed by "Safety Slogan competition" and "Road Safety Quiz" for the customers. A mega event of two-day road safety has also been started in Bhopal, whereas the big rally on road safety in Bhubaneswar witnessed a heavy crowd of more than 250 customers.
Honda also felicitated 2023 women riders in Delhi for learning and riding two-wheeler at the traffic junctions like in Baba Kharak Singh Marg and Roshanara Bagh in just 22 days. The brand also installed riding training simulators across India to boost safety awareness among people. Further, customers were educated on the delivery of 'First Aid', apart from important subjects such as Safety tips for walkers, along with dos and don'ts for the cyclists.
Vice President-Sales & Marketing of Honda Motorcycle & Scooter India Pvt. Ltd, Mr. Yadvinder S. Guleria, elaborated on Honda’s efforts on National Road safety week by saying, “Promoting road-safety is a continued commitment for Honda. The national traffic safety week is an excellent avenue to amplify our voice and reach-out to more and more people. Honda and its business partners are promoting road-safety with full vigor and enthusiasm; as well as to general public, who has joined hands with us to make our roads a safer place.”
