Honda has, lately, been using the tricks of trade in order to be on the mend, and also to transform the situations in its favour. As a result, the Japanese car maker has witnessed an increase in the sales of its Jazz hatchback in recent times. Earlier the car maker had adopted coercive steps in the form of reduction in the cost of the car, which was floating in troubled waters, not being able to stand against the competitors.
Going easy on the price tag proved to be enough for regaining the lost ground, as the bold move made by Honda worked against the sales of Hyundai i20 and Swift. The decision to lower the price of Jazz was actually meant to clear the outstanding stocks and inventory, prior to the launch of the face lifted Jazz.
As the new Honda Jazz, currently running on the roads, the car maker has confirmed its intentions of ascending the production of the Jazz to 1000 units a month, by November. Honda has been offering the new Jazz at a highly competitive price, which in turn has boosted the bookings of the car. The Japanese car maker mulled upon increasing its production capacity, in order to keep abreast of the demand for the Jazz. However, it seems that the absence of a diesel engine variant of Jazz counts as a setback for the company.
At present, the Honda Jazz is available only with a petrol engine, and what adds to the problem is the recent decline in the sales of the car. The 1.2 litre i-VTEC petrol engine churns out 88 hp of maximum power, with a drive-by-wire system in place. The car maker recently launched its new small car, Brio in the Indian market. The small car has emerged as a decent option for Indian customers, owing primarily to the price of Brio that is quite aggressively placed.
Apparently, Honda seems to act extra cautious with all new cars it has in store. The company broke the plateau as the trend of introducing products with premium prices has expired lately. Even the dimension, design and specification of its cars stand apart from the rest.
Another fact that goes in favour of Honda is the abysmal sales performance of India's leading car maker and close rival, Maruti Suzuki. The labour unrest that has gripped the plants of Maruti does not seem to die down. Subsequently, Honda is expected to hold all the aces, at least for the time being, and with the festive season coming closer and closer, the camp would feel more than satisfied.
