Honda India, the domestic arm of Japanese auto maker, has emerged as the country's fourth largest car company by sales in the month of May 2013. A major role in these sales figures were played by the recently introduced Amaze sedan. During the period, the auto maker came up with its highest monthly sales ever as the sales figures of Amaze stood at 6,036 units, accounting for almost 50 per cent deliveries of the company.
In total, Honda India delivered 11,342 units during May 2013, more than the sales figures of Tata Motors (11,134 units), Toyota (10,023 units), General Motors (8,500 units) and Ford (4,002 units). Under the review of April's sales figures, the demand for Honda cars increased by 34 per cent in May. In comparison with the sales of May 2012, this time the auto maker recorded a growth of 10 per cent. On the other hand, the domestic sales of country's largest auto maker, Maruti Suzuki India Limited, dipped by 13 per cent at 77,821 units on year-on-year basis.
While American auto maker Ford and Japanese Toyota witnessed a decline of more than 30 per cent in sales as against the last year, the overwhelming entry of Honda Amaze has seemingly hit the dominance of Maruti Suzuki the most. Interestingly, Amaze happens to be the first diesel model of Honda in India, which directly squares off against the likes of Maruti Suzuki DZire. The competitive pricing of Amaze and its punch line stating, 'most economical' drove the sentiments of buyers away from DZire.