Honda, slowly and steadily, has become a household name in the Indian two wheeler market and its growth is evident by kind of activities the firm is getting involved in these days. Recently, Honda Motorcycle and Scooter India Pvt. Ltd (HMSI) has signed an official memorandum of understanding with Chandigarh Traffic Police, collaborating to promote the idea of road safety in states of Punjab and Haryana. Due to this collaboration with the Chandigarh Traffic Police, the Indian subsidiary of the Japanese firm will overtake a Traffic Education Park in the region.
This park, located in Chandigarh’s sector 23-A, has been earmarked and designed specifically for a singular purpose, spreading over 15 acres of land. The company has vowed to provide Lifetime Safety Education to all groups, beginning from children going to school aged 5 to adults along with women, who will get special focus with the aim of getting the leverage of independent mobility. At this location, people will get trained by Honda safety instructors, who will pay extra attention to new riders, helping them understand the value of riding vehicles in the correct way. These instructors are going to help people aged above 13 to become aware of all possible risks that come up while travelling on Indian roads.
Vice President for Sales and Marketing at Honda Motorcycles and Scooter India Pvt. Ltd., Yadvinder S. Guleria, spoke about the company’s aim with this project and how it wants to contribute to the society. “As a leading corporate citizen, Honda understands that its responsibility goes beyond production of two-wheelers to expand safe riding environment in India. The basic issue is not only infrastructure but mindset of road users. After empowering a phenomenal 60,000 participants within 1.5 years through our four existing traffic parks, Honda is committing itself to make Safe Riding an everyday habit for two-wheeler riders in Chandigarh,” he said.
Promoting safety and correct driving is something Honda has been actively doing since the beginning of the 21st century in India. The first traffic park by the company was setup in Jaipur in 2012 and its success saw subsequent establishments of three more in Delhi, Cuttack and Bhubaneshwar. According to claims made by the company, around 60000 people, coming from all ages, have been trained and a similar number is targeted with this new initiation.
