Honda Cars India Limited, the domestic division of Japanese auto maker, is all prepared to offer its all new Amaze sedan to the Indian buyers any time soon. Interestingly, Amaze will be the first model from Honda, which will feature a diesel engine in the Indian auto market and therefore, the automaker is leaving no stone unturned to guarantee its success in the Indian market. Reportedly, the model is slated for the April 2013 launch amid great buzz; however nothing is confirmed as of now.
Interestingly, Amaze has been designed on the platform of Brio hatchback and is said to be the elongated version of Brio. Post launch, Amaze will be placed in the entry level sedan segment and will compete against the likes of Maruti Suzuki Swift DZire, Mahindra Verito and Tata Indigo eCs, among others. Speaking on the launch of Amaze, the Senior Vice President (Sales and Marketing), Jnaneswar Sen was quoted as saying, “The Amaze is a critically important car for us. Not only that we are entering a new segment of entry level sedan, we are also introducing our first diesel engine here. It is a growing segment and this should help us grow.”
Reportedly, the new model will be offered with maintenance package, exchange offers and extended warranty schemes, which will surely facilitate the company in grabbing the attention of Indian audience toward the model. According to Sen, the auto maker will accept the exchange offer of any model of every auto maker against the purchase of Amaze sedan. Furthermore, the senior officials of Honda Cars India are visiting homes of first time buyers of Brio hatch to learn from their feedbacks. Expressing his views on satisfying requirements of customers, he further added, “With Amaze, we are expecting a lot of first time buyers. Our senior management people, even including our Senior Vice President and Director Shigeru Yamazaki, are doing home visits of Brio buyers to understand their needs and learn from them.”
Also, the auto maker has pinned high hopes with its new launch against other models, which are more often driven by chauffeurs. “Therefore, we are preparing for quick service, road-side assistance, maintenance package of two years or 40,000 km, extended warranty. We are ensuring that cost of maintenance is low,” Sen said. According to sources, the entry level sedan Amaze has qualified for the benefits of excise duty, which are generally enjoyed by small cars in the Indian auto industry. Presently, a car having the petrol engine of 1,200 cc or diesel motor less than 1,500 cc, with sub-4 metres of overall length, is entitled to an excise duty of 12 per cent.
In order to cater to the demands of a large number of buyers, the auto maker has planned to offer its new sedan in both petrol and diesel engine options. Honda Cars India said in a statement that the auto maker will locally manufacture the 1.5 litre diesel powertrain for Amaze at its Tapukara factory in Rajasthan, whereas the model will be manufactured at its Greater Noida facility. On the launch of a new entry level sedan in the Indian auto market, industry experts are of a view that the Japanese auto maker seems all ready to regain its lost share in the market, which it lost to Maruti Suzuki and Hyundai.