Honda announces 'Dream Neo Superstar Contest'

Tuesday 17 December 2013, 11:55 AM by

Customer engagement is something that many auto companies try to achieve through new initiatives. The easiest way of such engagements for strengthening the brand value is indeed announcement of some kind of contest for customers to get their hands into the pool. On similar notes, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) too announced the launch of its exciting 'Dream Neo Superstar Contest' on 16th December 2013. This unique contest is open to Dream Neo motorcycle customers across the country.

Honda announces
Honda announces 'Dream Neo Superstar Contest'

With regards to contest, the Vice President, Marketing and Sales, for Honda Motorcycle and Scooter India, Y.S Guleria was quoted as saying, “In just 4 months, Dream Neo loaded with the revolutionary Honda Eco Technology (HET) has created new benchmark in mass motorcycle segment. We thank our valued customers for their support and trust in Honda brand. Through the ‘Dream Neo Superstar’ engagement we are helping our customers to realize their Dream of becoming the Asli Superstar of their life. We are confident of receiving tremendous response from our customers.”

Honda India has so far sold 1 lakh units of its highly fuel efficient 110 cc Dream Neo motorcycle in a span of just 4 months. This is certainly noteworthy as this bike has now become the fastest growing model in the impressive product line-up of the company. Thus, in order to celebrate this feat, the auto company has gone ahead to announce the 'Dream Neo Superstar Contest' for its esteemed customers. One of the main reasons behind success of this two-wheeler is its high fuel efficiency. Dream Neo is Honda's most affordable and fuel efficient two-wheeler ever introduced in the country. It returns a mileage of up to 74 kmpl, which is quite impressive. Apart from this, the power and torque outputs of this bike are high too.

One of the major highlights of this two-wheeler is that it makes use of the revolutionary Honda Eco Technology in order to guarantee a pleasurable ride every time it runs on roads. Dream Neo also comes with an array of features like comfortable seat, high ground clearance and unique 5-step adjustable suspension. All these features make it one of the best two-wheelers to be chosen for daily commuting in both, cities and rural areas.

As mentioned before, the 'Dream Neo Superstar Contest' that has been recently announced is open for existing and new customers of 110cc mass motorcycle Dream Neo. In this contest, lucky winners stand a chance to meet Bollywood superstar Akshay Kumar. Furthermore, participants also get the opportunity to feature in Honda’s new Dream Neo TV advertisement. Other offers for customers include foreign trips and domestic vacations, among others.

In order to get an entry in this contest, customers need to share ‘How your Dream Neo made you a Superstar in Real Life?’ in maximum 100 words along with their photographs with Honda Dream Neo. All participants can either submit their entries online at www.dreamneosuperstar.com (Here, customer will get a unique reference code via SMS) or go to the nearest Honda Authorised Exclusive Dealership (HEAD) to deliver. The ‘Dream Neo Superstar contest' will close on January 31, 2013.

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