Honda Amaze helps Japanese manufacturer record more sales than Tata Motors

Honda Amaze has so far got good response from customers and car enthusiasts in the country. As sale figures depict, this sedan is one of the best selling vehicles of Honda Motor Company. Still more, as reports are, on the back of this vehicle's performance, the company has been able to record more sales that its competitor Tata Motors. Notably, from April till September, 2013, Tata Motors managed to report sales of 54,546 units. However, on the contrary, Honda's deliveries stood at 58,977 units, which, clearly, marks a win on sales marking the above mentioned time frame can be seen for Honda over Tata Motors. Also, Honda has recorded a growth of 88 per cent in sales for September, 2013 as compared to same month in the previous year.

Comparatively speaking, sales of Honda stood at 10,354 units for September 2013 while Tata Motors managed to cumulate sales of 9,766 units. Maruti Suzuki and Hyundai Motor chipped demand of 78,975 units and 30,580 units, respectively. Here, Honda Amaze has made the difference for Honda Motors Company in the Indian automobile market. Apparently, Honda seems to enjoy this edge over Tata Motors and hopes to propel ahead in the market by establishing itself among the country's top auto makers.

It must be noted that Honda Amaze has done really well in the Indian automobile market since its launch on the back of high affordability, pepped-up looks and improved performance. Incidentally, this vehicle was launched in April 2013. Hironori Kanayama, President and CEO, who was present at the time of launch, had hinted at the huge growth potential of India in the automobile sector and Honda's aim. He said, “Honda aims to tap the huge customer base that India has. After launching the sedan in the bigger cities, Honda will focus upon venturing into the tier-II cities.” Now, here we are, after 6 months of the launch it can be seen that Honda's aim is closing on fruition and Amaze has and will play a role in giving the required momentum to cruise along swiftly in the Indian market. The ever rising popularity of this sedan is evident from the fact that there is a long waiting list of over 15,000 units that are yet to be delivered.

Interestingly, Honda Motors Company is all geared up for the future too. Quite notably, the auto company is planning to make use of this robust platform in the form of some new launches. As per the available information, Honda is planning to launch City diesel and Jazz diesel in the Indian automobile market in 2014. Incidentally, the company's second manufacturing facility is also expected to get operational around the same time. This new plant will help Honda to take its total output to 20,000 units per month from the current 10,000 units per month. Furthermore, there is news that Honda also has a plan to set up its third manufacturing facility in the country that will be used to manufacture an entry level hatchback in lieu of further expansion of its offered product range.