With the launch of a diesel powered sedan, Honda Motor Company has cracked down the formula for success in the Indian auto market. Amaze, which was introduced in April this year, has been driving the record sales for Honda India and laddered up the auto maker to third place in the Indian auto market from as low as eight stand in 2011. Also, after challenging the dominant position of the country's largest passenger car maker, Maruti Suzuki India Limited, by affecting the sales of Swift DZire in May and June, the Japanese auto maker is planning to two-fold its production potential and introduces new models in the country.
Expressing his views on the same, the Senior Vice President (Sales and Marketing) at Honda Cars India Limited, Jnaneswar Sen was quoted as saying, “We’ve never faced this happy situation,” Sen said in an interview at the company’s factory in Noida, near New Delhi. “We will grow fast and we are working towards becoming the most trusted brand in India.”
Industry experts are of a view that Honda India was the only company in the Indian auto industry, which did not had a diesel model in its portfolio until March. However, the company is now gearing up to efficiently competes against the likes of its main rivals, in order to get benefit from the popularity of diesel fuel, which is almost 26 per cent cheaper than the petrol.
It must be noted that the share of diesel cars in India has increased to 47 per cent in 2013 to March 31 from 40 per cent in comparison with the corresponding period of last year. Also, the entry level sedan Amaze is witnessing a waiting period of around four to five months. The diesel variant of this model carries a base price tag of Rs. 602,900 in the national capital, whereas its stiff competitor Swift DZire is sold for Rs. 599,500.