Hero MotoCorp relying heavily on HX250R platform

Tuesday 30 September 2014, 12:07 PM by

Bajaj Auto and Honda are great examples of bike and car makers, respectively, using the same platform to manufacture multiple models. By doing this, according to reports, these firms have optimized cost of production and full utilized Research & Development resources. Hero MotoCorp, India’s undisputed two-wheeler king, is joining this bandwagon now and will be making use of multiple platforms to manufacture as many as four variants from each. Pawan Munjal, Managing Director at Hero MotoCorp, according to a report by MotorBeam, made it clear that the firm is working towards developing multiple bikes from a single platform and the one on which the upcoming HX250R is based on, could actually have a huge impact on the market. Optimization of cost, development of new products and ensuring profitability are three motives of all automakers, irrespective of their place in the market or the size of vehicle portfolio. Cut throat competition has deemed use of same platforms to make multiple vehicles a mandatory ploy for all companies, be it manufacturers of cars, bikes or scooters.

Hero MotoCorp relying heavily on HX250R platform | CarTrade.com
Hero HX250R

Not only will the Hero HX250R be launched in the coming future, three more two-wheelers, based on the same platform, are set to make way into showrooms, sources have claimed. It is being said that Hero HX250R will provide stiff competition to KTM Duke 390, which is marketed and sold by the firm’s biggest rival, Bajaj Auto. Reports suggest that after the launch of Hero HX250R, the auto maker plans to produce an off-roader, which could be like the Impulse. Adopting an aggressive approach, Hero MotoCorp will launch all three products in next year. Powered by 250 cc engines, these bikes are going to have a price range of INR 1.5 – 2 lakhs. Even though the models will possess the same drivetrain, the power outputs are likely to be different in order to distinguish their respective performances.

There is no question about the prowess and pedigree of Hero MotoCorp in the commuter segment but the firm is yet to make a mark on the performance segment. Other than Hero Karizma, there is no other model from the firm that manages to compete in the performance category and reports claim that it is betting heavily on the HX250R to do well in India. This model, when launched, could kickstart Hero MotoCorp’s ride in the performance space, making it a pan vertical two-wheeler superpower in India. Slated to be introduced in 2015, Hero HX250R has been made in conception with EBR and is likely to develop as much as 30 BHP of power. Sources claim that Hero MotoCorp is taking all possible measures to make the production model similar to the concept vehicle that was unveiled earlier this year. Industry experts feel this bike has the potential to do really well in India and is going to provide stern competition to Bajaj Pulsar 220 and KTM RC200. The scope for performance based bikes has increased a great deal in India and that is something Hero MotoCorp has understood really well.

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