Hero MotoCorp hits another high, clocks cumulative sales of more than 1 lakh units on the auspicious day of Dhanteras

Friday 16 November 2012, 11:59 AM by

Hero MotoCorp Limited, the country's leading two wheeler manufacturer, has hit another high note with the Indian audience as it sold over 1 lakh units bikes and scooters on the auspicious occasion of Dhanteras (November 11, 2012). The astounding sales figure has rattled all the top marketing minds and industry experts, besides putting Hero MotoCorp's rivals in a state of utter disbelief.

Major industry boffins have pinned the extraordinary popularity of bike maker's iconic Hero Splendor and Passion commuter motorcycles behind the stupendous sales boom. Hero MotoCorp's scooter fleet comprising Pleasure and Maestro along with newly launched Ignitor motorcycle have together contributed a significant portion of sales recorded on the eve of Diwali, which is also the country's biggest annual festival. The facelifted models of Hero MotoCorp's Hunk and Xtreme bikes managed decent sales as well.

Reportedly, Hero MotoCorp's all time top seller Splendor commuter bike witnessed sales of over 40,000 units on Dhanteras and single handedly boosted the overall sales for company on domestic front. Hero Splendor is also the largest selling motorcycle all across the globe and totally lived up to the expectations this festive season as well.

Expressing his delight at the overwhelming sales witnessed by the company on Dhanteras, Anil Dua, Senior Vice President (VP), Marketing and Sales, Hero MotoCorp, said, “With overwhelming demand for our range of models, we have sold over one lakh two-wheelers on Dhanteras. We expect this trend to persist, and are looking at posting record retail sales this festive season. Adding to this festive cheer is our brand new motorcycle – the Passion X Pro. Meanwhile, Splendor continues to consolidate its position as the world’s largest-selling motorcycle brand, with over 14 lakh unit in despatch sales so far this year (April 2012 – October 2012). Customers have been lapping up our strong brands such as Splendor and Passion as well as our new models like Maestro and Ignitor – thus handsomely driving our overall volumes.”

Reportedly, some 1.8 lakh units of the country's favourite commuter bike Hero Splendor had already been sold during the month of October 2012. Further, the unified despatch sales of Splendor commuter motorcycle between April and October months of 2012 have exceeded 1.4 million units, whilst sales of the coveted Hero Passion bike clocked more than 8 lakh units during the same period.

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