Bike lovers in India are in for a pleasant surprise. Harley Davidson is ready to make its foray in the Indian market. What is more pleasant about it is that this can happen on a very short notice now.
The legendary Harley-Davidson had discarded its earlier plan to enter India as the import duty structure was not feasible for business. However, the present duty rates appear to be viable for Harley-Davidson to invest in the Indian automobile market. It plans a major scale up of its operations in the world's second largest two-wheeler market.
Harley Davidson is an iconic American brand and it added another iconic brand, Italian MV Augusta, to its kitty last year. Matt Levatich, president and chief operating officer of Harley Davidson is expected to arrive in India next week. It is also anticipated that Indian auto market will witness an array of luxury bikes from Harley Davidson in next two years. The company has already been in talks with Foreign Investment Promotion Board (FIPB) in India to open its own retail outlet in India.