The modern day SUV requires reliable tyres and with that it needs to be quieter on the road as well. Goodyear’s new offering for the SUV segment, EfficientGrip aims to deliver a quieter driving experience and maximized comfort with excellent wet braking.
The EfficientGrip Performance SUV is packed with advanced technology, including Goodyear’s QuietTred Technology. Its innovative noise dampening tread design has an increased number of pitches and optimized sequence, coupled with closed shoulder grooves design to deliver optimal quiet performance. The tires are also equipped with FlexContact Technology, designed with a shock absorbing cushion layer compound with optimized formulation that promises a more comfortable drive. These technologies are paired with new innovative polymers tread compound for increased grip in wet road conditions, ensuring superior wet performance in the region’s unpredictable weather.
“Goodyear is always at the forefront of innovation, dedicated to offering superior tires developed with our consumers’ needs at the core. We understand that today’s urban luxury SUV drivers are looking for a comfortable, quiet escape from the hustle and bustle of everyday life, and the EfficientGrip Performance SUV is our answer to that. With the advanced QuietTred and FlexContact Technology, together with exceptional wet braking performance, we are confident that the EfficientGrip Performance SUV will provide consumers with an invigorating drive through every day’s journeys,” said Chris Delaney, President, Goodyear APAC
