General Motors Cruze in India Next Year

Thursday 13 November 2008, 00:00 AM by Satish

The American auto maker, General Motors is planning to launch its Chevrolet Cruze in India next year. The company has been facing tough times back home. However, it is quite hopeful for its market and business prospects in India. It has also lined up massive expansion plans in India. It has already launched two models Chevrolet Spark and Aveo in the country which have been quite successful for the company.

"Our India plans remain intact and investments will continue as announced earlier. The company's marketing investments will be as per plan," General Motors India Vice-President (Marketing, Sales and After-Sales) Ankush Arora said. The new luxury sedan will cost around Rs. 11-15 lakh in India and will be introduced around mid-June or July 2009.

The company currently has a manufacturing unit in Talegaon in Maharashtra which is still under construction. It plans to roll out a mini car from its new manufacturing unit next year. The company officials state that General Motors Indian counterpart hopes to achieve a growth rate of 20 percent in this year. It also plans to launch a Maruti 800 competitor car in the Indian market.

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