General Motors Aims for Larger Market Share in India

Friday 31 October 2008, 00:00 AM by Satish

General Motors is planning to grab a larger market share in India. It is hoping to double its market share to nearly 10 percent by 2010. "We are looking at a market share of 10 per cent by 2010, from our present overall market share of about four per cent" P Balendran, Director and Vice-president (Corporate Affairs) GM told reporters after a tour of the GM Technical Centre - India (GMTC-I).

"Despite the sluggish growth of the Indian automotive industry at 6-6.5 per cent due to the economic downturn, we are looking at growth of 20 per cent this calendar year with a sale of about 80,000 units", he added.

General Motors has made investments to the tune of nearly $61 million till 2006 in its GMTC-I centre. Thereafter, the subsequent investments have been made by internal accruals. The centre is responsible for product engineering, power train engineering, manufacturing engineering, etc. It has also included expertise to include embedded software development and controls used to make the GM cars. GM is also working on smaller cars but does not plan to enter the ultra cheap car segment like Tata Nano or Bajaj-Renault-Nissan.

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