Ford India Private Limited, a fully owned subsidiary of American vehicle manufacturer, has claimed that it would offer a unique life-saving 'Emergency Assistance' system in the EcoSport compact Sports Utility Vehicle (SUV), which is to be officially launched in June 2013. This vehicle-based non-subscription system is already present in Ford vehicles globally and is free for the entire duration of ownership. It works by delivering a critical voice message straight from the car to emergency operators, signifying that the automobile got involved in some situation. Hereby, it would also inform if airbags have been deployed or not or that the fuel pump was shut off, providing means to start hands-free communication.
This emergency system has never been introduced in any other Indian vehicle previously. The soon-to-be-launched EcoSport would be the only vehicle in the country with this unique system, once it arrives at showrooms. Speaking about the emergency system, Ford India President and Managing Director (MD) Joginder Singh said, “We're excited about being the first auto maker to provide this technology where EcoSport will be uniquely positioned amidst segment players. Further, he added, “Ford's emergency assistance system has already proved itself as a life-saver in other parts of the world.”
The advanced emergency System will be connected via Sync in the new EcoSport. Sync is the company's voice-activated hands-free-in-car communications and entertainment system, that can synchronise with cellular phones and digital players. It allows the driver to easily communicate via mobile phones or play music from other digital devices. With respect to Sync Emergency Assistance, there are no associated costs or subscription fees.
Commenting on the new technology, Subodh Satyawadi, Chief Executive Officer, GVK Emergency Management and Research Institute, said, “This service will provide Ford customers with an extra level of comfort knowing that should they be involved in an accident, that '108 Emergency Services' will automatically be contacted.”