Fred Deperez hired to bring Nissan back on track

Monday 03 October 2011, 12:34 PM by

Dodge Marketing Executive, Fred Deperez, will have a new place workplace, in the coming time, as Nissan North America Inc. recently hired Chrysler Group LLC's senior manager of sales and product training. With more than 15 years of strategic automotive experience in product development, marketing, corporate strategy, research and sales, Fred Deperez is expected to the lead marketing for several key Nissan products.

The holder of an MBA degree from the University of Michigan and a bachelor’s degree in business economics from University of California, Los Angeles, will function as Nissan brand Chief Marketing Manager, with effect from October 3. He is believed to take complete responsibility, in each and every way of models like Versa, Sentra, Juke, Quest and Cube. According to a company statement, Deperez would be accountable to Jon Brancheau, Vice-President for Nissan marketing.

Fred Deperez hired to bring Nissan back on track |
Fred Deperez hired to bring Nissan back on track

Fred Deperez makes an entry in Nissan, at a time, when the car maker prepares for a large scale two-year launch schedule. The schedule comprises plans to roll-out the new-generation Sentra and Versa, along with other products that would emerge from the Nissan camp by 2012 and 2013.

The two of Nissan's struggling vehicles, Cube and the Quest minivan, would also be placed under his belt. The small-engine Cube has been registering meagre sales for quite sometime and reliable sources say, the model is likely to be discontinued.

The new Quest was reintroduced in the initial phases of the year 2011, with the aim to claim a larger share in the U.S. minivan market.

Thus, Nissan looks forward to change the prevailing trend, with the biggest step towards progress being taken already.

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