Four Car Models Witness More Demand than Supply

Four Car Models Witness More Demand than Supply New Maruti Suzuki Swift
author image Satish kalepu
Thursday 23 April 2009, 00:00 AM

With market sentiments sinking everyday and car makers finding it difficult to keep up their sales records, four car models are currently witnessing long waiting periods. Maruti Swift hatchback, Maruti Swift Dzire, Mahindra Xylo and Hyundai i20 are witnessing more demand than their actual supply as planned by their auto makers.

Mahindra has raised the price of its recently launched model Xylo by nearly Rs. 10,000 to Rs. 12,000 but there is still a rise in demand. The company had initially planned production of 120 units but has now stepped up its production to 135 units per day due to heavy unprecedented demand. “The top-end variant is seeing the maximum surge in demand,” said Pawan Goenka, president (automotive sector), M&M. Xylo has even eaten into the share of M&M’s sports- utility vehicles Scorpio and MUV Bolero. About a quarter of buyers who had planned to buy Scorpio or Bolero booked Xylo, said the company.

Maruti Swift Dzire also has a waiting period of nearly three months for both the petrol and diesel versions. “Initially, there were some constraints on availability of engines. Those are over and we are raising capacity. But demand has also increased,” said RC Bhargava, chairman of Maruti Suzuki, adding, “It is difficult to say if we will have spare capacity to increase production further.”

Maruti’s Swift hatchback has a waiting period of over three months in most markets, with the diesel variant being the most in demand. Company executives said they were producing over 9,000 units a month but were booking about 11,000. The petrol version costs Rs 3.99 lakh and diesel Rs 4.67 lakh (ex-showroom, Delhi).

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