American auto giant, Ford, will have a packed show at the Frankfurt Motor Show. The brand, in fact, will unveil the new Mustang and the EcoSport in Europe for the first time.
Other than this sports car/crossover duo, Ford will also showcase the Ranger pickup and the new Fiesta range in Frankfurt. The Fiesta line-up, including the Fiesta Active crossover and the Fiesta ST that go on sale next year, will also be on display.
Lastly, Ford’s senior personals will deliver a keynote address on the company’s vision for the future of mobility and will announce a new Smart Mobility initiative. The latter will be unveiled at the New Mobility World media night on 12 September.