Ford, the American auto giant, has always been known to be really advanced when it comes to technology. Over the years, Ford has raised the bar for automobile technology in the international market by coming up with highly advanced systems. According to recent reports, all cars sold by the firm in India are set to receive the SYNC AppLink technology, which is an in-vehicle connectivity solution system. Industry experts believe that the introduction of this technology will boost the firm's popularity among buyers in India, who are becoming more aware day by day. Also, the company is expected to stake claim of its top position in the technology department as far as the automobile industry is concerned.
The American car maker, one of the oldest in the world, has, over the years, shown why it is so successful. The challenges of global market and changing dynamics have been met by Ford in a really simple manner. This technology, SYNC AppLink, is nothing short of a breakthrough in the international car market. According to statistics, it is present in around 7 million Ford cars and incredibly, the firm is confident about adding another 9 million to the list by 2015.
An internationally acclaimed technology, SYNC AppLink has been spoke about quite a lot by experts and enthusiasts all around the world. This superb technology enables people travelling in a Ford car to control applications through voice controls from the driver seat. By using this technology, passengers in the car will be able to get access to information quite conveniently. The Ford SYNC voice activated connectivity system is the mainstay of this technology, which drives the whole concept. Sources claim that the American car maker is planning to take advantage of the recent boom of application usage on smart phones in India to boost the success chances of this technology. Some of the applications that are reported to have been associated with the Ford SYNC AppLink system are MapmyIndia, Glympse, ESPNcricinfo, burrp! and TuneIn Radio. Ford India is also trying to encourage developers to design new applications that can be associated with this technology. Analysts believe that the company is likely to benefit from the growing population of Internet and smart phone users in India.
Not only enthusiasts, officials from the company are upbeat about the introduction of this system in India. David Huang, who is Senior Manager at Ford Asia Pacific's Technology and Business Development, was present at a recent event, where he spoke about this development. “We are excited about bringing SYNC AppLink to India and will offer industry-exclusive voice control technology for smart phone apps thereby providing drivers the convenience to access content and information while on-the-go. SYNC AppLink is an exciting addition to Ford’s class leading connectivity technology and goes further in personalizing the in-car experience,” he said.
Adding further, he said, “Our participation at Mobile Developer Summit in Bangalore highlights that we are a developer-focused company. We understand that a vibrant app ecosystem is essential to the success of a platform for both users and developers. At Ford, we’re constantly looking to partner with developers aimed to research and reshape the role of the automobile to add value for our customers.”
Notably, these words were spoken at the Mobile Developer Summit being held in Bangalore, one of the largest technology hubs in India. Also, Ford was the only auto maker that was present at this event. This automatically meant that the Ford was able to have an uninterrupted discussion regarding its development with fraternity of mobile application designer. Experts feel that Ford will be able to make full use of this opportunity to get things its own way for the SYNC AppLink technology.
Vinay Piparsania, Executive Director for Marketing, Sales and Service at Ford India, spoke about the firm's plans for SYNC AppLink system. “India today has more than 65 million smart phone users who want to stay connected wherever they are. Keeping them in mind, Ford has been driving consumer focused innovation in automotive technology. The journey, which started with the introduction of Bluetooth connectivity in Ford Figo, has gone on to introduce the first in segment Voice Control in the Global Fiesta and the world class SYNC technology in Ford EcoSport. With every step, we have allowed seamless connectivity, entertainment and convenience and are excited to take it forward with SYNC AppLink keeping our customers in mind,” he said.
Ford, according to reports, has an elaborate plan for the development of applications for SYNC LinkApp. Reports suggest that the firm is going to collaborate with certain designers and developers, who will create applications exclusively for Ford cars. Any and all information regarding the programming interface for the technology will be present on http://developer.ford.com. There will also be a provision on the website for discussing and evaluating any issues or new ideas regarding applications. All developments from thereon will be taken up by the company and after testing, scrutinising and utility tests, applications would be approved.
