Ford India, one of the fastest growing car makers in the Indian auto market, is planning to expand its market reach in more than 50 countries in coming months. The decision has been taken considering an overwhelming response received for its Figo hatchback in the overseas market. At present, the company exports this hatchback to about 27 countries from India.
In a statement given to PTI, Ford India Executive Director (Marketing, Sales and Service) Nigel E Wark, said, “Exports has been a real joy for us. In September, we exported 2,469 cars. We are quite happy that the number is growing.” He added, “In fact, we are looking at exporting the car to about 50 countries either by the end of this year or early next year.”
In the period of January to September 2011, the company exported a total of 16,747 units of Ford Figo models to the overseas markets, as compared to 4,573 units dispatched to the overseas markets in the same period in year 2010. At present, Ford India exports its Figo and Fiesta Classic models to the South African markets from India.
Ford Figo was launched in the Indian market in March 2010, and the company has sold more than 1,00,000 units of this car in the country, so far.
