Ford India Private Limited (FIPL), a subsidiary of the American auto giant Ford Motor Company, introduced its first Quick Lane service facility in the country at Metro Ford in Yeshwantpur, Bangalore on October 29, 2012. The company has claimed to provide its Indian clientele with world class and best in industry service experience. The new Ford Quick Lane service centre is the country's first and rounds off 11 sales and service facilities of FIPL in Bangalore alone.
The new facility boasts off several consumer friendly assistance services, such as prolonged operation hours during normal week days and Saturday. Ford India has conceptualised the Quick Lane service to especially cater to the domestic customers who require speedy solutions and do not possess much time to dedicate towards the maintenance of their vehicles.
The one of a kind Metro Ford Quick Lane service centre features state-of-the-art infrastructure and is spread over 10,000 square feet of area. The world class facility ushers in ‘While you Wait' and ‘No Appointment Necessary’ services, besides being adept in servicing 35 cars in one day. The Metro Ford Quick Lane service centre is fully capable of providing its Bangalore based customers with speedy small repairs and routine vehicle maintenance. The services offered at the new facility, comprises repairs of faulty brake systems, tires, suspension systems, oil and filter changes, repairs of exhaust systems along with implementing minor tweaks, tune-ups and alignments. The Quick Lane initiative is aimed at expanding FIPL's service network in the country, besides providing effective, efficient and quick service solutions to the Indian owners of Ford cars. Accordingly, Quick Lane facilities will cater to small repairs and services, while the main Ford Service centres will provide major repairs and solutions.
Expressing his opinion on the kind of services offered at the modern Metro Ford Quick Lane service centre, John Cooper, Executive Director, Customer Service Operations, Ford Asia Pacific and Africa, said, "We have now introduced the option of speedy, no-appointment necessary service during hours that fit the busy schedules of our customers. At Quick Lane centres, customers will have the confidence of knowing their vehicles are being serviced by Ford-trained technicians using quality parts."
According to FIPL, the customers visiting its new state-of-the-art Quick Lane service centre will find the experience nothing like ever encountered in the country. One can interact and ask for opinions from the service advisers at the front desks and shop floors as well. The new facility features an air-conditioned reception area, besides providing a Wi-Fi access to ensure the customer and his companions have a comfortable and relaxed time, while their vehicles get repaired or serviced.
Commenting on the idea behind the Bangalore based Metro Ford Quick Lane service centre, P. K. Umashankar, Vice President (VP), Customer Service Operations, Ford India, said, "Ford with a commitment of going further to enrich the lives of customers across India. We're taking customer service to the next level, and the new Quick Lane service centre is part of our ongoing efforts to enhance the customer service experience with trust, speed and transparency."
Commenting on the upcoming Ford products and future of Quick Lane outlets in the country, Umashankar further added, “With a promise of bringing eight new products to India by mid-decade, we are focused on augmenting the customer experience with our world-class service initiatives. Quick Lane service offers our customers another choice of convenient, high-quality service at the dealership."
FIPL is leaving no stones unturned towards expanding its sales and service network in the country. The company has devised a systematic countrywide expansion plan of its dealership network and has pledged itself to provide world class after sales service to the Indian audience. Reportedly, the domestic arm of Ford Motor Co. has over 241 sales and service facilities across 127 Indian cities, besides the company has also estimated to grow its network at over 500 touch points by 2015.
