As per the latest results of research conducted by JD Power Asia Pacific for India Quality Study SM 2009, Ford Ikon has emerged as the best entry level sedan in its segment. “The results speak for itself. It’s about a quantum leap in quality that our vehicles demonstrate and our laser-focus and commitment to produce world-class quality vehicles for this market that exceed customer expectations,” said Michael Boneham, President & Managing Director, Ford India. ''We will continue to leverage the momentum gained and build on as we launch products in the future.'' added Boneham.
Earlier Ford’s SUV Endeavour and Ikon both have scored high points in JD Power Study for Dependability. The new results are quite encouraging for the company that prepares itself for entering the small car segment by launching its hatchback model Figo in India. Ford Ikon beats strong contenders like Maruti Suzuki Swift Dzire and Tata Manza in its segment. Note that Tata has only recently launched the Tata Manza in India, and the Swift Dzire is one of the fastest selling models in its segment with a waiting period stretching up to at least 3-4 weeks.
