The Endeavour has achieved a feat that Ford India can be proud of. Last month, it managed to dethrone the segment leader- Toyota Fortuner.
With 560 units of the Endeavour sold in April, it easily outnumbered the Fortuner that recorded 509 units. The sales figures over the last couple of months show that the Fortuner's sales have fallen to half of what the car managed six months ago. In November 2015, 1,058 units of the Fortuner were sold as opposed to less than half, last month. On the contrary, the newly launched Endeavour has met reasonably good success to finally outsell the Fortuner last month.
The Ford Endeavour is the only SUV in this D-segment to show an upward trend in sales. Most of the other cars are hovering at less than 200 units per month. And even if the Fortuner's monthly sales are just above 500 units, these numbers have fallen drastically. So while we can applaud Ford for keeping the buyers interested in the Endeavour, it should also be noted that Toyota has the new Fortuner ready for the end of this year or early next year, to bring back their sales numbers.
