Ford EcoSport hits 1 lakh unit sales mark

Tuesday 19 August 2014, 15:09 PM by

Introduced in India almost 14 months ago, Ford’s popular and most awarded vehicle in India, ‘EcoSport’ has achieved the landmark of 1 lakh unit sales including domestic and export sales. Prelusive pricing of Rs 5.59 lakh (ex-showroom price) resulted in gush of bookings for the SUV, however it did undergo price revisions but that did not dent SUV’s massive popularity in India. Topping the compact SUV segment currently EcoSport roped in 60,000 unit sales in India alone till date. On an average Ford delivers 4000 to 5000 units of the SUV every month. With India being the manufacturing hub, Ford exports EcoSport SUV to various overseas markets including South Africa, Taiwan, Australia and several other European markets.

Ford EcoSport hits 1 lakh unit sales mark |
Ford EcoSport hits 1 lakh unit sales mark

"The demand for Ford EcoSport continues to be extremely strong. We have diligently worked with our suppliers to significantly reduce the waiting period for most variants of the Ford EcoSport to meet this demand. With improved availability, we are also planning to introduce a third shift at our Chennai plant to ensure that the Ford EcoSport is available across our showrooms, ahead of the upcoming festive season.", he added.

Immediately after its launch in India, EcoSport outpaced arch rival Duster, while a few more new entrants in the segment are on their way to be launched in India, currently EcoSport is enjoying the pinnacle it has achieved in such a short time.

Offered in both petrol and diesel variants, EcoSport is presently available for sale in India at Rs 6.3 lakh for base model while the high end version is priced at Rs 9.69 lakh (ex-showroom Delhi).

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