Ford India Private Limited, a completely owned subsidiary of the American multinational auto maker Ford Motor Co., is teasing the domestic car buyers with its EcoSport compact Sports Utility Vehicle (SUV) since last year. Experts feel that the regular launch delays can be a part of the company's marketing strategy, so as to keep Indian consumers hooked with the EcoSport model.
At present, Ford India is witnessing a continuous drop in its sales figures recorded in the car market. The Ford Figo compact hatchback is the only model of the American auto maker that is recording decent sales and is popular among the domestic car buyers. Therefore, Ford India has pinned great hopes with the upcoming EcoSport and expects the compact SUV to become its next big volume puller in the market.
The yet-to-be launched Ford EcoSport will take head on the likes of Renault Duster and Mahindra Quanto compact SUVs in the country. Many industry experts have put odds in the favour of EcoSport, to snatch the market leadership from the hands of Renault Duster, the present best selling model in the compact SUV segment of Indian auto market.
Coming to under-the-hood specifications of the Ford EcoSport, the small SUV will be launched in both petrol and diesel powered options in the country. Ford India has decided to launch its EcoSport in three trims powered by- a 1.5 litre petrol engine in the base version, the much fawned upon 1.0 litre Ford EcoBoost engine and a 1.5 litre diesel powertrain. Among the three power mills, the 1.0 litre Ford EcoBoost engine is the most exciting feature about the upcoming EcoSport compact SUV. The pint sized engine develops a remarkable peak output power of 120 bhp, along with some equally impressive fuel efficiency figures.
Ford has also revealed intentions to make India its global export hub for the EcoSport compact SUV. The company is looking at assembling 1.5 lakh units of the EcoSport per year at its Chennai-based production unit. Ford would export 40 to 45 per cent of locally assembled EcoSport models to overseas markets, such as Europe, Australia, South Africa, Taiwan and Mexico.