Ford EcoSport Celebrates Success with 1 Lakh sales

Thursday 21 August 2014, 12:42 PM by

Sports Utility Vehicles have become the talk of the town these days with most drivers opting for high-end SUVs. The sheer comfort of driving a SUV combined together with a sense of authority on the road has boosted their sales. This has been strongly reflected by the number of sales of SUVs in the last few years. It is clear there are a higher number of people who opt for SUVs today rather than going for a hatch back or a sedan. The sales reports of Ford EcoSport hinted towards that aspect recently, when it was declared that it had reached a sales figure of one lakh units, when the domestic and exported markets were combined.

Ford India, the makers of the best-selling EcoSport, which had been launched the previous year, has declared that almost 60000 models were sold alone in this country. This factor was a glowing example that the love for SUVs has only grown in the last couple of years. Vinay Piparsania was present at the official declaration and he said in statement while celebrating the success, "The 100000 milestone is indeed special to all of us at Ford and further demonstrates the faith customers have in the product."

Ford EcoSport Celebrates Success with 1 Lakh sales |
Ford EcoSport Celebrates Success with 1 Lakh sales

The demand for Ford EcoSport has only risen with time and the company has also been able to keep pace with the growing sales. With time, it has been able to resolve the long waiting period by a fair margin, which has been a contributing factor to the higher sales of this model. The company has put in its best foot forward and worked endlessly towards maintaining the constant flow of supply so that the market is never down for EcoSport. Piparsania also said, "With improved availability, we are also planning to introduce a third shift at our Chennai plant to ensure that the Ford EcoSport is available across our showrooms, ahead of the upcoming festive season."

Apart from the domestic sales, the model has been exported to the markets of Taiwan, South Africa, Australia and a number of other European nations, where it has been warmly received. Both the petrol and diesel variants have found a significant place in the market and the demands for both of these are on the rise. The company said in an official statement recently,"The acceptance of Chennai-made Ford EcoSport across the globe validates and further strengthens Ford India's credentials as a world-class manufacturing hub."

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