Fiat Group Automobiles India Pvt. Ltd, the Indian sub-division of Fiat, is ready to set up free mega check up camps at its exclusive dealerships across the country. This initiative, to be implemented in a phased manner, will be started from May 17, 2013 in the cities of Surat, Mumbai and Pune. Subsequent phases would see similar camps being held in other cities as well. The car making company is strengthening its presence in the domestic market through this initiative, with an aim of displaying its commitment to provide high quality services to Indian customers.
President and Managing Director, India Operations, Fiat Chrysler, Nagesh Basavanahalli, quoted, “Fiat India is rapidly taking strides to reach out to incumbent and prospective customers. The after sales check up camps are an effective way to connect with our existing customer base of over 2,00,000 and reiterate our commitment to them. Through the check up camps, we will replicate Fiat’s global standards in after sales service in India.”
Under the free check up camp, the company will provide various services and discounts to its customers. The package will include 80 point checkup, free top washes as well as discounts of 10 and 20 per cent on labour and car parts, respectively. Additionally, there will be a lucrative 10 per cent discount on the sale of car merchandise and accessories for the customers to avail.
Existing customers of the Italian car maker will be informed about the camps by exclusive dealerships in their respective cities by means of SMS and email services. In Mumbai, the Balaji Autoworld located at Mohan Mill Compound, Ghod Bunder Road, Thane (West)- 400607 will host the check up camp. Similar camps would also be held in dealerships at Surat and Pune during the same period.
Fiat India is bound to score well in the good books of its customers with its new initiative and will also attract potential customers. This, in turn, will help it gain market share in the ultra-competitive Indian automobile industry.
