Fiat Linea Does the Magic!

Fiat Linea Does the Magic! New Fiat Linea
author image Satish Kalepu
Tuesday 10 February 2009, 00:00 AM

Fiat has finally arrived! Fiat had marked its presence in India since decades but it had been lagging in making a favorable impression in the minds of Indian customers. It had earlier launched models like Fiat Uno which failed to do the job. However, Fiat Linea has finally seemed to have done the magic for the company!

Fiat has recorded sales of 1712 units in the month of January out of which 1512 units were of the newly launched Fiat Linea. This is a remarkable achievement on the part of new Linea considering that Fiat brand still has to create a niche for itself in India and Linea is quite new to the market.

Linea’s solid built and superb performance is one of the strong selling features of the model. These features are well complimented with model’s sleek looks and beautiful exteriors. One of the most important features that play a vital role in the Indian market is also taken care of by Fiat. The new Fiat Linea is priced extremely competitively keeping in mind the mindset of Indian customers. This time Fiat seems to have taken the competition head on and does not seem to be overshadowed by it.

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