Fiat India is looking aggressive with its product and dealerships expansion plans for the Indian car market. With the addition of new products and new dealerships, the company has registered a 50 per cent jump in sales. Fiat is also aiming target the semi-urban and rural regions by increasing its dealerships to 150 from current 125.
Speaking to PTI, Nagesh Basavanhalli, President and Managing Director, Fiat Chrysler Automobiles India said, “Our current market share is around 0.6 per cent and it is growing by 50 per cent. We have increased our dealerships to 125 and by the end of this year we will take it to 150".
The company had a marketing and dealership association with Tata Motors in the past, but that didn't work out for Fiat.
And post parting its ways from Tata Motors, Fiat claims to have seen a positive growth. "We are also growing our new service outlets. For remote areas we have the mobile van service. We are also improving the availability of our spare parts," Basavanhalli added.
Fiat India is also contemplating a series of new premium products for the Indian market. The company will introduce the Abarth 500 in December, 2014. Adding to it, the company will also launch its Jeep brand with Wrangler and Cherokee SUVs in early 2015. Moreover, the brand is also working on a sub-compact SUV to compete against the likes of Ford EcoSport, Renault Duster and others in the league.