In order to boost their market share in the Indian market the leading Italian car maker Fiat is planning to mark their debut in the rapidly growing SUV (Sports Utility Vehicle) segment in the country, as per the recent media reports.
In a statement given to ET, Fiat India's head of commercial operations, Mr. Enrico Atanasio said, "We plan to unleash some excitement over the next few years by launching different products and brands, especially in the fast-growing SUV segment, to achieve 4.5% market share in India."
The company is looking forward to roll-out a series of their popular SUV models in the Indian market including the 500X, 500 L, and Qubo (a five seater MUV). Moreover, the company is also mulling over the option of bringing their American brand American brand Jeep in the Indian market.
While further elaborating the company’s strategy, "We want to keep Fiat's legacy alive in India. We are one of the oldest companies in motoring history and are committed to the Indian market."
