Fiat India looking at 112 dealerships and a 5 per cent market share soon

author image CarTrade Editorial Team
Saturday 30 March 2013, 12:26 PM

Fiat Group Automobiles India Pvt. Ltd., a subsidiary of the Italian auto maker Fiat S.p.A., has revealed intentions to open 112 independent retail outlets in the country by March 2014. The company also suggested that it is working towards securing a 5 per cent market share in the domestic passenger car market, which is a part of its short term goal strategy.

In an interaction with media during launch of the company's new dealership in Ahmedabad, Ravi Bhatia, Vice President (VP), Sales and Dealer Development, Fiat Group Automobiles India Pvt. Ltd., was quoted as saying, “Last year, 76 million units were sold globally, while Fiat sold 4.7 million units worldwide, which is around five per cent.” He also added, “Our target is to have a similar market share in India too. The aim is to have 112 independent exclusive dealership outlets in India to achieve that target.”

At present, the Italian auto maker has 28 dealerships in the country, of which the latest one was opened in Ahmedabad, Gujarat on March 26, 2013. The company has decided to expand its presence in Gujarat, one of the country's biggest automotive hubs, and the newly opened Ahmedabad store is its second in the state after Surat. Speaking on the company's upcoming plans, Bhatia added, “Dealerships in Rajkot and Vadodara will be opened”, and also affirmed that more Fiat touch points are to be set up soon in Vadodara and Ahmedabad.

Expressing his views on the future plans of Fiat Group Automobiles India, Ravi Bhatia, said, “The company had sold 10,000 units in India last year (2012) and in next three year aims to double the sales every year, to gain ambitious five per cent share in Indian car industry.” He further added, “Fiat is also evaluating the possibilities to locally manufacture B and C segment SUVs (Sports Utility Vehicles) at its Ranjangaon facility in Pune, a Tata-Fiat joint venture.”

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