Eicher has launched another genuine initiative, called 'Eicher Promise', for its trucks and buses in order to improve the customer satisfaction levels. This new move from the company will ensure enhanced profitability for its VE Series of heavy duty trucks and buses, coupled with reduction in downtime. Under this time-bound enroute service, the customers of this range can be assured of the repair of their vehicles, along with the promise of getting the model in perfect condition within 2 days after it has been reported. Eicher is running this programme on the Golden Quadrilateral and N-S/E-W Corridors round the clock. Moreover, customers become eligible for compensation in case Eicher fails on its promise within 48 hours.
Chief Executive Officer (CEO), VE Commercial Vehicles Limited (VECV), Vinod Aggarwal, said, “Providing service & ensuring 100% uptime to existing customers and operators to increase their productivity and profitability has always been our top most priority and motto. By initiating Eicher Promise, we are cementing our commitment to be the number one after sales service provider in the country.” He further added, “This is one of the several initiatives being driven by the company to ensure enhanced service coverage for its VE Series of heavy duty trucks & Heavy duty buses which help in maximizing uptime and thereby better the operating economics for the operator. There are over 200 authorised service centre and over 10,000 private road side mechanics trained by Eicher, ensuring that the vehicles are maintained as per recommended service protocols.”
Besides the latest initiative, others schemes being run by the automotive giant to ensure higher profitability through increased vehicle uptime include the Zero Worry Service agreement (AMC). This ensures high uptime of Eicher vehicles with genuine parts and regular maintenance by a mechanic trained by the company itself. In case of emergency, mobile service vans are present at the dealerships, which render full support to the customers by providing service at the doorsteps as well as in far away places.
Providing round-the-clock toll free call centre assistance for emergency breakdowns, Eicher offers 'Eicher On Road Service' (EOS). The company has also associated itself with insurance companies to deliver Cashless Insurance, wherein it ensures quick repair of the vehicle with no extra pressure on the owner. In order to make the driver more effective and productive in a bid to increase the fuel efficiency, better upkeep as well as maintenance, Eicher organises various training programmes for the drivers.
Eicher is concentrating particularly in specific tipper cluster locations to provide on-the-spot service to the vehicles at particular locations and especially for its VE Series of Eicher Terra Tippers. In order to ensure high uptime and better usage of the model, the company has started setting up Container workshops at the tipper cluster site.
In January 2010, a series of fuel efficient heavy duty VE Series of vehicles was launched by the company. Assisting the company in its stead and making it popular, 14,000 VE series have been delivered over the last two years. The new customer support initiative by Eicher will only help enhance its customer confidence as well as acceptance in the market.
