With the rising demand of bikes, the manufacturers and automakers have been able to receive a lot of profits. In a similar manner, the very famous Italian Sports Bike manufacturer, Ducati, has also received unprecedented growth in the past 6 months. This Bologna-based brand has been able to make a cozy place in the hearts of all the bike enthusiasts all around the world.
The stats released after the first half of 2014 shows a growth of 22 per cent in comparison with the stats of the same duration of the previous year. This record is accompanied by the sale of 32,600 bikes just in the starting 6 months of 2015. If we consider the regional growth, then the highest growth was recorded in Italy (51%), with Spain (38%), UK (36%), Germany (24%), France (23%), and USA (10%) following it.
Since it hasn’t been long that the company started working on its brand name in India, the records couldn’t be broken on this subcontinent. It will take some time since this Italian bike manufacturer will get a hold of the Indian market too. The launch of Ducati models in India was followed by the launch of two variants of the company’s largest selling bike, Scrambler. This drastic increase in the sales of the bike manufacturer company is a result of people’s interest in models like Scrambler (9,000 units sold), Multistrada 1200 (4,700 units sold), Monster 821 (3,700 units sold), and Panigale (3,000 units sold). It must be considered that the above sales stats are of the first six months of 2015.
They say luxury doesn’t come cheap. In the same manner, Ducati bikes can be bought only in the range of Rs. 6.77 lakhs to Rs. 37.30 lakhs. Bikes like Scrambler, Diavel Titanium, Panigale, etc. are the first choice among the enthusiasts while a few still wait for the company to launch some mid-range bike. Needless to say that the quality of Ducati bikes renders it one of the largest selling bike brands on a global level. The R&D team of the company works pretty hard to bring out innovations and keep the customer satisfied.
