Automobile exhibitions have a lot of importance if put into context in the Indian auto industry. Marketing and promotion are two key components for auto makers in their attempt to make their products successful in India. Auto Expo is India’s largest automobile exhibition, which is held every two years. Till now, eleven editions of Auto Expo have been organised, each being more successful than the previous one. After the huge success of 2012 Auto Expo, everyone has been trying to anticipate how good the next one is going to be. The organisers of Auto Expo have made a few changes this time in terms of location and space.
Unlike 2012, wherein everything was held at Pragati Maidan in New Delhi, 2014 Auto Expo is going to be held in two parts. While the Motor Show will take place from 7 to 11th February at the India Expo Mart in Greater Noida, the exhibition for components will be organised at Pragati Maidan in New Delhi from 6th February to 9th February. Industry experts have appreciated organisers for taking this decision as more space will be available for exhibitors to showcase their portfolios. However, die-hard fans of the Auto Expo have expressed their discontent at the plan of two different locations. Nevertheless, the idea of giving a chance to new locations seems to be an indication of progress being made by the automobile industry in general.
Things have not been really positive in general for car makers in India as the festive season has not resulted in good sales figures. The worsening condition of the Indian economy has affected operations of automobile manufacturers, resulting in no production days and inventory pile-up. In addition, constantly rising fuel prices have increased the reluctance of buyers. Thereby, an event like Auto Expo has the capability of generating tremendous interest among people. Also, a number of car makers would be looking to make their mark by showcasing vehicles and attracting the attention of experts and potential customers. This event is going to be important for a number of car and bike makers, who have not been able to perform according to anticipated levels.
Although the components show will take place in India’s capital city, all the attention is going to be on the event at India Expo Mart in Greater Noida, where the Motor Show will be held. The entire event has been organised by Automotive Component Manufacturers Association (ACMA), Society of Indian Automobile Manufacturers (SIAM) and Confederation of Indian Industry (CIA). In recent times, a lot of big events have been organised at the India Expo Mart, owing to which the venue got the right to host this coveted exhibition. This exhibition centre is a modern day world class facility that is spread over a land with an area of 58 acres. Notably, it has an exhibition area of around 60000 square metre along with conventional facilities, VIP lounges, food courts and warehouse facilities.
Since the space for the motor show is going to be huge, industry experts are betting on the showcasing of innumerable models. Although there is no surety about the models that are going to be showcased, the presence of brands from all over the world is quite certain. Companies that are going to be present at the 2014 Auto Expo Motor Show are Honda, Skoda, Maruti Suzuki, Nissan, Renault, Hyundai, Tata Motors, Volvo, Volkswagen, Ashok Leyland, Audi, Chevrolet, Ford, Isuzu, Mahindra & Mahindra, Force and BMW. Bike makers that are going to showcase their vehicles at this event include big names like Honda, Harley-Davidson, Piaggio, Triumph, TVS, Bajaj Auto and Hero MotoCorp. Industry experts are also expecting the unveiling of numerous concept vehicles.
