As a step forward in their network expansion strategy, Fiat Chrysler Automobiles (FCA) India has inaugurated three new outlets in Mumbai, Delhi and Chennai today. This is in addition to the one Destination store that the carmaker had opened in Ahmedabad, Gujarat in September this year.
FCA opens Destination stores in Mumbai, New Delhi and Chennai
The most important announcement comes for Mumbai Fiat customers as the new facility will cater to all three brands - Jeep, Fiat and Abarth. A workshop of 12,035 sq. ft. is being set up at Andheri for servicing cars from all three brands. The showroom at Worli boasts of a display area of 8,500 sq. ft. and is handled by Lifestyle Cars Pvt. Ltd. It is also the automaker's first FCA Destination Store.
New Delhi and Chennai get Jeep Destination stores. FCA has partnered with the Landmark Group for its sales and service outlets in New Delhi. A showroom of 11,700 sq. ft. is located at Mathura Road and a 12,000 sq. ft. workshop is situated at Moti Nagar. The Jeep Destination Store in Chennai is opened at Perungudi area on Old Mahabalipuram Road (OMR) under the partnership of RDC Automobile Pvt. Ltd. FCA describes it as their largest ‘self-contained’ Jeep Brand 3S facility yet. It spreads across 17,700 sq. ft. and houses a service centre as well.
Kevin Flynn, President and Managing Director, FCA India, said, "We intend to provide our customers with a sales and service experience as a cohesive process, one that will demonstrate our commitment that will make FCA’s existing and future customer base feel very special indeed. Our premium Destination Stores set the benchmark and reflect our new strategy and intent.”
The new Destination Stores will hopefully deliver a good experience to new and existing customers as well. FCA's ‘Cohesive’ Network Strategy to open new showrooms and workshops displays their focus on the after-sales services in India. Furthermore, the carmaker is planning to launch a new product experience 'Camp Jeep' in India, apart from launching the localised Jeep Compass by mid-2017.
