Nissan introduced the Datsun brand under its wing in India with a clear aim to strengthen its foothold in the country. This time around both the brands have laid down a clear line of distinction in terms their product positioning. The Datsun brand will focus on budget small car segment, while Nissan will be focusing on the upper-end vehicle segment. Speaking to IB Times, MD Arun Malhotra also revealed that Nissan will be focusing on technology, style and innovation.
Nissan and Datsun collaboratively have witnessed YoY growth of about 88 percent, of which 6,108 units were sold in October this year in comparison to 3,246 vehicles sold in the same period last year. The recently introduced redi-GO from Datsun made a considerable contribution to overall growth of about 54 per cent with 35,147 units being between April-October 2016 period.
The company will be taking it one step at a time in India as it will take time for the masses to connect with the brands. Nissan also stated that it will be introducing a wide range of cars in the Indian market by 2020. The company also plans on introducing electric vehicles in its portfolio, but will wait for the right time to do so as the country needs to first come up with adequate infrastructure for the same. Reports also indicate that Nissan might introduce the X-Trail hybrid SUV to India sometime by March 2017.
