The Datsun Redigo can be booked by women for a discount of Rs 8,000 on March 8. The carmaker has introduced this offer especially for women on the eve of International Women's Day.
Apart from this special discount, the carmaker has launched #DrivenByHer social media campaign to encourage women drivers. This digital campaign aims to celebrate this day while also challenging narrow mindsets about women drivers in society. The carmaker will share stories through their Facebook and Twitter page.
Satinder Singh Bajwa, VP Sales, Network and Customer Relations, Nissan Motor India Pvt. Ltd., said, "On International Women's Day we are proud to launch Datsun #DrivenByHer campaign to celebrate the spirit of womanhood and their achievements. Additionally, Datsun is offering a special benefit for women customers who choose to buy a Redigo. With more women driving and buying cars in India, Datsun believes in being a facilitator to empower women with the added power of individual mobility."
The special Redigo benefit offer can be availed at all Nissan and Datsun dealerships across India, but will be applicable on March 8 only. Prospective women buyers can visit any nearest dealership to avail the offer.
