Datsun Go - Tale of success in India

Monday 16 June 2014, 10:31 AM by

Datsun brand sprung to life with the Go hatchback earlier this year after years of exile. The hatchback has been launched in three variants - D, A and T trims in four different interesting shades. The international carmaker boasts about Go hatchback being a reliable car. Owing to its success in the country, the carmaker is reportedly working on launching standalone showrooms across the country.

The 5 door Datson Go hatchback is powered by a 1.2 litre, 3-cylinder petrol engine. The fairly powered engine is mated to a 5 speed manual gearbox and delivers a fuel efficiency of around 20.6 kmpl. As per sources, the diesel version is anticipated to be launched at a later unreleased date. The hatchback is said to be based on the Nissan Micra platform, with slight change in its overall length.

Datsun Go - Tale of success in India |
Datsun Go - Tale of success in India

Overall, the vehicle is built on a light frame structure to focus on better performance and efficiency ratios. Ride quality is fairly decent with McPherson strut with double pivot lower arm suspension system for front and H-Type Torsion beam with linear damper for the rear. Moreover, the hatchback gets Speed Sensitive Electronic power steering as a standard feature. Amongst a list of hatchback cars in India, the Datsun brand faces the stiffest competition from the Maruti Suzuki Celerio. The car maker has also paid special attention to the safety factor; the hatchback comes with engine immobilizer, manual central locking and child lock feature.

Speaking more on the developments, Kenichiro Yomura, President, Nissan Motor India, said, “The transition has been smooth, and we are in the process of strengthening our sales, marketing and service teams. Almost all dealers have come under our fold. We have also received a lot of proposals from our existing dealers to open exclusive outlets for Datsun brand. We will make decision on those proposals by the end of this month.” The company shall also study the demand for the hatchback in international market before exporting it on a large scale. The hatchback is offered at a price of Rs. 3.12 lakh for the entry level model, while the top spec model costs Rs. 3.69 lakh (ex-showroom, Delhi).

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