Daimler, the prominent German automaker, has launched its truck business in India. Daimler India Commercial Vehicle (DICV) in Chennai will take the responsibility of marketing and sales of Benz trucks in India. The company plans to sell its range of trucks in India by 2012.
Daimler will assemble the trucks in Pune as the company has assembly facilities in this city. Wilfried Aulbur, the CEO and Managing director of Mercedes-Benz said, “It makes sense to continue trucks assembly at the Mercedes Benz Pune plant, especially for the Actros. This will enable us utilize our investments effectively", With the new rejigged Indian operation, the company will focus on two different business as Daimler India focuses on trucks and Mercedes-Benz will focus on buses and passenger cars.
Daimler India Managing Director, Marc Llistosella said, “We are extremely happy to have Mercedes-Benz trucks in our portfolio. With focus on the entire Indian truck market, DICV will consolidate the Daimler truck business in India and will offer the total product portfolio of Daimler Trucks to the customers for their individual needs. Furthermore, DICV will be able to offer a dedicated approach with synergies for the premium segment of heavy transportation, powered by high performance Mercedes-Benz trucks. The team of Mercedes-Benz Trucks augmented with further expertise will offer a seamless transition. The depth of our experience in handling trucks will ensure that we carry significant advantage in terms of increasing our footprint in India, through this consolidation”.
