Daihatsu Toyota to enter emerging markets with a new brand

Daihatsu     Toyota to enter emerging markets with a new brand
author image CarTrade Editorial Team
Friday 16 December 2016, 18:16 PM

Daihatsu, one of the oldest Japanese car makers, was acquired by Toyota in August 2016. The acquisition was to strengthen Toyota’s budget car plans for emerging markets and the new joint venture is named ‘Emerging-Market Compact Car Company’.

Daihatsu Sirion

If the name isn’t suggesting enough, the venture will design and build budget cars that focus only on the emerging markets in South-east Asia, Africa and South America. In the new company, owing to its expertise in compact cars, Daihatsu will focus on design and development of new cars along with subsequent production and quality in emerging markets. Toyota has had its presence in most of these markets and with experience on its side, will have its say in product planning and will also manage business planning for the venture.

Naturally, Toyota will occupy the premium segments in the market and the new company will enter the A-segment compact hatchbacks, B-segment hatchbacks, budget sedans and compact sedans with scope for sub-compact crossovers as well. In the Indian market, Toyota has tried its hand at budget cars with the Etios sedan and the Etios Liva hatchback. The Etios might be taken off replaced by a car which would ideally be the flagship of the new brand. The company’s plant in Bidadi, Karnataka would be instrumental in the new scheme of things.

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