General Motors has been striving hard to build a stronger image for its Chevrolet brand in India. As part of group's brand development initiative, it has announces the ‘Chevrolet 7 Step Service Process’, that guides its dealership outlets in the country with a step-by-step process to attend its valuable customers. The motive behind the initiative is to ensure to obtain the highest levels of customer satisfaction. Currently, GM India has about 262 sales outlets and 275 service stations in the country to cater to customer needs and the process is expected to be followed by each one of them.
Speaking more on the occasion, P Balendran, vice-president, General Motors India, said, “Even though the lower fuel prices are encouraging, the interest rates remain sticky and inflation continues to be high. The outlook remains grim and it is very unlikely that passenger cars will post positive growth this fiscal under the current economic conditions. Discounts are at their peak and sales of diesel vehicles are tapering off as the price differential between the two fuels is dropping sharply. Going by the market scenario, we expect the challenging times to continue till some major announcements take place in the budget to improve customer sentiments.”
Moreover, GM India shall also hand over ‘Technician Ready Reckoner Guide’ that shall help Chevrolet dealer technicians to refer to the technical information instantly without hassle. The Guide includes information on critical repair, maintenance and diagnosis information of all Chevrolet vehicles sold in India.
Source: ACP
