Chevrolet, the American auto manufacturer, is becoming an official automotive partner of Barclays Premier League giant Manchester United by signing a five-year agreement with the company.
In an announcement made on 31st May 2012, Chevrolet promised that all its fans will be centred at the sponsorship in order to bring the supporters of the club and football fans in a close circuit of the game.
The information regarding this alliance will be disclosed at a celebration ceremony, scheduled at Shanghai Science and Technology Museum.
Joel Ewanick, Global Chief Marketing Officer, General Motors, commented, “Manchester United has some of the most passionate supporters of any sporting club in the world. The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the centre of everything we do.”
Said David Gill, CEO, Manchester United, quoted that “Although part of two very different industries, Chevrolet and Manchester United share many of the same values. Like the Club, it is steeped in history having recently celebrated its centenary and it has also grown to be a global brand, selling cars in more than 140 countries. Above all, it too strives to be the best in its field and I am delighted to welcome Chevrolet as our Official Automotive Partner.”
Addressing the fan following of company, Richard Arnold, Manchester United Commercial Director, said, “With 659 million United fans and followers around the world, the commitment that Chevrolet is making to football and its plans to bring these fans closer to our club is very exciting for us. This is also the first time we have teamed up with a U.S. automotive partner and with the growing popularity of the Club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country.”
