General Motors launched its new sport utility vehicle at Delhi Auto Expo this year for the car lovers in India. The SUV is currently pitted against Maruti Grand Vitara, Honda CRV, Hyundai Tucson, Mitsubishi Pajero, etc. and falls under the price segment of Rs .17.74 lakh and above.
"The Captiva has been warmly welcomed in markets around the world due to its combination of distinctive styling, refinement, best-in-class safety, comfort and versatility, and powerful, yet frugal, diesel powertrain," said Karl Slym, President and Managing Director, General Motors India, in a statement. "The Captiva is everything our customers across India have come to associate with the Chevrolet nameplate."
!["Chevrolet]("https://imgct2.aeplcdn.com/img/500/news/chevrolet-captiva.jpg"?q=75)
It is now seeking agencies that would handle direct marketing, digital marketing and customer relationship management for its new SUV, Chevrolet Captiva. It intends to promote its new SUV via digital and traditional media in India. There are several agencies vying for a contract with General Motors including Mudra, Ogilvy, Bates 141 Sercon and others.
Captiva comes with superb sporty looks and sharp features. It carries a masculine stance with complimentary feline grace. It is ideal for urban commuting inspite of being an SUV. It has superb manoeuvrability for city driving conditions.
