Car makers have always used Hollywood movies for introducing their latest cars to the international world as movies leave a lasting impression. The trend is growing quickly in Indian subcontinent too where Bollywood movies are a craze and give car makers a good platform to introduce their models in India and its neighbouring countries.
Volvo introduced its latest SUV model XC90 in the movie “3 Idiots” with Aamir Khan. "We are delighted to be a part of a big banner Bollywood movie. Bollywood is a cult in India," Paul De Voijs, Managing Director, Volvo Auto India had commented when asked about introducing the car in the Indian market.
Now Shah Rukh Khan will be driving the world’s fastest car Bugatti Veyron in his upcoming movie “Ra. One” It is rumoured that special driving sessions have been arranged for the super star to drive the car in its upcoming movie. The special technical team responsible for the arrangement has also worked in the Hollywood movie “The Pirates of the Carribean.” Ra.One is acronym for 'Random Access Version One’ which is based on futuristic concept and Shah Rukh Khan will be using the car to perform the stunts in the movie.
