It’s the age of retailing and more car manufacturers are entering systematic retailing market looking at the growing economy and changing buying patterns. As India remains unfazed by the economic crisis around the world, Indian buyers still hold better purchasing power. TVS Motors has now entered the car accessories market with its ‘CARPLUS’ stores to sell auto accessories in the retail market. Lucas India Service Limited, a part of TVS Motors will own these stores in India and will offer complete range of car accessories under one roof.
The first car store of CARPLUS is located in Gurgaon spread over an area of 4000 sq. ft. the showroom is well-equipped with world class accessories and showcases an impressive range of the same.
“With the number of new passenger car models being launched in India, the car accessories market is all set to witness an exponential growth over the next few years. Currently, 35-40 per cent of the total car accessories market estimated at Rs. 4,200-4,500 crore lies in the unorganized sector. It is imperative, therefore, for players like Lucas to carve a niche in the mind of the consumer and bring home the value proposition.Given the nascent state of organized retail and the rapid evolution of the industry, it is crucial for retailers, manufacturers, real estate developers, logistics providers and partners along the value chain to work in a collaborative spirit,” said Arvind Balaji, director, Lucas Indian Service Limited.
