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      BMW opens a cutting edge dealership in Raipur

      CarTrade Editorial Team

      CarTrade Editorial Team

      BMW India, the leading premium car maker in India, has opened the doors of its new Munich Motors showroom in Raipur. The recently inaugurated outlet of the auto maker is controlled by the Managing Director of Munich Motors, Prashant Mandhan. Reportedly, it has been located at the Ring Road No.1, Sarona, Raipur.

      Expressing his views at the launch ceremony, Mandhan was quoted as saying, “The foundation of our association with BMW India which started in 2011 is based on providing very high standards in sales and service of premium automobiles. As we enter 2013, we are proud to take our relationship with BMW India to the next level with the launch of a new fully integrated facility in Raipur. We are very proud of the growth that we have experienced with BMW India and will always be committed to deliver the best to our premium clientele in Raipur and the region in every possible way.”

      The new showroom of the German auto maker is spread over an area of over 38000 square feet. It also features an after-sales service unit, which has a spare parts inventory and several service bays. Its workshop has 10 service bays, which can work on up to 40 cars each day. The new cutting edge showroom of BMW India can display seven models at a time.

      Speaking on the same lines, the President of BMW Group India, Philipp von Sahr said, “BMW India is committed towards the development of a BMW dealer network of international standards at all important commercial centres across the country. Having understood its importance as an important regional centre, BMW India first established its presence in Raipur in 2011. With the introduction of our new full-fledged 4S facility comprising sales, service, spares and systems, we are happy to strengthen our commitment to customers in the region. Raipur continues to play an important role in BMW’s market offensive and with the launch of our new facility, we will continue to set new benchmarks in the premium car market in the region.”

      The designing of BMW India’s new dealership is derived from the Urban Street Display concept, which happens to be a signature BMW layout. On the other hand, the designing of workshop is based on Reception at the Car (RATC), featuring a service and consultation lounge in the after sales area.

      Commenting on the development of BMW in India, Philipp von Sahr said, “Five years ago, BMW changed the face of Indian luxury car segment and set a decisive course with introduction of world-class premium dealerships that presented an unparalleled experience to the premium clientele. By end of 2014, BMW India will aggressively expand its dealer network by increasing the number of sales outlets to 50 across major metropolitan centres and emerging markets in India from 34 at present.”

      BMW