BMW mulls to set-up new factory in India

Friday 13 May 2011, 00:00 AM by Vikas Yogi

The leading luxury vehicle maker - Bayerische Motoren Werke (BMW) AG – is mulling to set-up a new factory in the Indian market.

Speaking at the company’s annual shareholders' meeting in Munich on Thursday, Chief Executive Officer Norbert Reithofer said that BMW is evaluating sites for a plant in Brazil as well as another factory in Russia, India, South Korea or Turkey. He added that the people in these countries want more individual mobility, and the company wants to further its lead in the premium sector.

BMW mulls to set-up new factory in India |

BMW AG, which is the maker of BMW, Mini and Rolls-Royce cars, is enhancing its footprints in the emerging markets, in a bid to stay ahead of its competitors like Audi which itself aims to become the Indian market leader in the luxury car segment by year 2015.

In India, BMW is currently the largest luxury car maker, followed by Mercedes and Audi at 2nd and 3rd spots, respectively. The company had snatched the top spot in the Indian market from Mercedes India in year 2009. Besides its plans of investing 2 billion euros in German plants, the company is also setting-up a new factory in Chennai, India to assemble its luxury sports utility vehicle X3.

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