The German auto giant BMW is all set to launch its much awaited Mini brand in the Indian market very soon. The Mini will be carrying a starting price tag of Rs 25 lakh in the country. The import of the car will start within next two months with the opening of two Mini outlets in Delhi and Mumbai.
As per the recent Media reports, BMW is planning to roll-out its entire range of Mini in the country including Cooper, Countryman, the Cabrio, and Clubdoor. Out of which, Clubdoor will be the top end variant with a price tag of around Rs 30 lakh. The Mini Clubdoor will be equipped with all a complete sports package and accessories. In a recent statement given to ET, BMW India President Andreas Schaaf said, "The Mini comes to India finally after years of hectic feasibility and surveys." He added that the company will be showcasing this model at the Delhi Auto Expo in January 2012.
At present, the total sales of the MINI Cooper is about 2.34 lakh units per annum worldwide. The highest contributors in the sales of Mini Cooper brand include the countries like US, UK, Germany and Japan.
While elaborating the company’s strategy in the Indian auto market, Mr. Schaaf said, "We are selling close to 20,000 luxury cars annually and now the customers are willing to spend money on smaller famed brands. Mini perfectly fits into the definition and India is now a mature market for premium luxury small cars."
