BMW India has opened Speed Motorwagen, a fully equipped 4S dealership facility, in Lucknow, the capital of Uttar Pradesh. The opening of Speed Motorwagen brings BMW standards of sales, service, spares and systems to Lucknow and comes coupled with international experience just like any other BMW dealership worldwide. This new fully equipped dealership of Speed Motorwagen is located at 12.2 km Faizabad Road, Chinhat, Lucknow and is headed by Divij Narain, Managing Director, Speed Motorwagen.
Talking about it, Philipp von Sahr, President, BMW Group India said, “BMW is the most admired premium auto manufacturer and has continued to set new benchmarks in India. A decisive factor in maintaining our leadership in India has been the development of the BMW dealer network of international standards at important commercial centres across the country. Uttar Pradesh is one of the most important markets for BMW and holds great promise in the future. With the launch of Speed Motorwagen Lucknow, we are committed to set new benchmarks and provide high quality service experience to our customers and prospects in the region.”
Sprawling over an area of 24,000 sq ft, the Speed Motorwagen has an ultra modern showroom that has many facilities including after-sales service facility, featuring service bays and houses a spare parts inventory. The showroom has been designed very much like the Reception at the Car (RATC) and Urban street display; something which is fundamental to the BMW layout. It consists of a consultation lounge, sales and after sales desk close to the display area.
The showroom has enough space and facility to display as much as 9 cars and is equipped with 10 service bays capable of providing service to 40 cars per day.
“We are proud of our association with BMW India. The foundation of this association is based on bringing very high standards in sales and service of premium automobiles. We are fully committed to provide premium brand experience to consumers in Lucknow with the launch of Speed Motorwagen,” said Divij Narain, Director, Speed Motorwagen.
The dealership will provide employment to around 20 people. Just like any other BMW dealership, Speed Motorwagen Lucknow, too has imparted training to their staff in management of sales, service, spare parts and business systems in order to provide its customers the best possible pre and post sales ownership experience. A team of service engineers working here has been imparted training also at BMW's training centres located in Singapore, Malaysia and Germany.
