BMW Group India confirms increase in car prices by 5 per cent

Wednesday 07 August 2013, 11:43 AM by

Germany based auto giant BMW Group made an announcement that the price of BMW India and MINI car range will be increased by up to 5 per cent. This rise in prices will be applied from the 15th of August 2013. It should be noted that the company raised the price of its vehicles in January 2013, making this the second instance. One of the officials present at the announcement was Philipp von Sahr, President of the BMW India Group, who spoke at length about the group's venture in the country.

BMW Group India confirms increase in car prices by 5 per cent |
BMW Group India confirms increase in car prices by 5 per cent

“Following a path of sustainable growth, BMW Group India wants to maintain sustainable leadership in the Indian market with a strong brand and an exceptional model range with unbeatable product substance. The success of BMW Group India has always been built on long-term thinking and responsible action. We are making price decisions with all due care and consideration ensuring that they pay off in the long run. BMW Group India is committed to customers and is doing its best to ensure that the customers continue to enjoy Sheer Driving Pleasure,” he said.

The company has decided to provide assistance to buyers who want to purchase the BMW or MINI car before the 15th of August. BMW Financial Services is going to offer a number of finance solutions to customers. These financing options are likely to be customised according to the preference of buyers, which will enable them to find best possible deal for their dream cars. BMW Financial Services India, along with its Indian cooperation partner, will also be involved in the provision of BMW Lease for both, individuals and corporate buyers.

Currently, BMW India has around 35 dealerships across the country, a number that it hopes to expand to 50 in coming years. The company wants to continue its good performance in the country by attracting more and more customers. Notably, the Germany-based group launched the Mini Hatch, Convertible and Country models, which are a part of its Mini brand, in India in January 2012. Company officials said that India is the 100th market that happens to be a part of the network selling Mini cars across the globe. While the Countryman is produced at the Chennai plant, the other two cars are imported as Completely Built Units (CBUs). The Chennai facility is also involved in the manufacturing of 3 Series, 7 Series, X1, 5 Series and X3 models. On the other hand, cars like X5, X6, Gran Turismo and 6 Series Gran Coupe are routed in the Indian auto market as CBUs.

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